Dental services will always be in demand, so there’s no reason your business shouldn’t constantly be expanding, right?

Well, as you’ve probably already discovered firsthand, it’s not that simple.

Like any business, if your practice’s marketing strategy isn’t up to snuff, you’ll have a hard time expanding your reach no matter how good your service is.

That’s where VenatorPM comes in. If you’re ready to increase your bottom line and acquire new patients, let’s get started by improving your lead generation marketing strategy.

Marketing Tips for Patient Acquisition

According to Aldrich Advisors, a dental practice must acquire "at least 20 new patients monthly to achieve business growth and success." A dental practice must achieve no less than 15% growth to see improvements in revenue.

So what exactly is the key to this growth and success?

Invest in an effective dental lead generation marketing strategy to increase your brand's visibility and trust.

Today, all industries must integrate digital marketing into their acquisition strategies. Now more than ever, patients and consumers reach for their phones or computers when making a purchasing decision. The question is, how can dental practices take advantage of digital marketing tools to achieve significant ROI? The following dentistry industry marketing tips are just a taste of what VenatorPM can do to increase your bottom line and expand your dental business.

1. Optimize User Experience on Your Website

Over 77% of the population finds their healthcare providers online. Ensuring your website is easy to navigate, and visually stimulating is crucial for building trust and improving SEO results.

Search engines rank websites on their level of quality, core web vitals, and relevancy. Outdated websites with poor performance rates show up less often in searches.

2. Make the Most Out of Online Listings

Register your dental practice on relevant online listing platforms with accurate, up-to-date information that reflects positively on your practice.

Online listings such as Google My Business profoundly impact your local SEO rating and is likely the first touch point for most incoming patients.

Consumers make decisions based on convenience, credibility, and appeal. If your online listings include relevant information and engaging content, such as reviews, photos, and online booking options, they will be more likely to try out your services. 

3. Create a Content Marketing Strategy

Appeasing the algorithm means staying on top of relevant and informative content production.

Content marketing is crucial for increasing your SEO results. Creating a solid content marketing strategy bypasses the forced interaction of interruptive advertising and allows the consumer to come to you when seeking information regarding your specialty.

You increase credibility and visibility by providing entertaining, relevant, and trustworthy content. By consistently creating reliable, current, and authoritative content linked to keywords in dentistry, you will increase your company's search engine ranking, making you more visible to your target audience. Examples of dentistry content marketing topics are

• Best ways to prevent gingivitis 
• How to naturally whiten teeth 
• How often should you go to the dentist
  

4. Integrate Digital Advertising

Investing in digital advertising is another proactive way to increase brand visibility, trust, and credibility. PPC ads boost your website in search results and allow individuals to find your business more efficiently.

For example, suppose someone searches “how to treat a toothache.” In that case, your dental practice will be more likely to appear in search results if you have toothaches selected as a key term for search targeting and have relevant content on your website relating to the query.

5. Online Scheduling for New Patient Acquisition

Our data shows us that 63% of people prefer to schedule online. If your new patient acquisition strategy does not include a way for prospects to schedule a dental appointment online, then you’re drastically reducing your lead pool. At VenatorPM we discovered that the cookie-cutter software solutions didn’t fit the specific needs of the healthcare industry, so we built a user-friendly, industry-customizable online scheduling system from the ground up. Our proprietary software ensures we reach and schedule the most valuable leads, not just those that answer the phone.

All dental practices would benefit from investing in solid marketing strategies that integrate listing management, SEO, content marketing, and digital advertising. Creating and implementing this strategy improves practice visibility to patients and leads to more patient acquisition. Most DIY marketing efforts end in disappointment and lost earnings. This is where Venator PM comes in, so if you’re ready to get the most out of your content marketing investments, fill out the form below.