Build Brand Recognition

"Publish, or perish," a phrase coined by Archibald Coolidge in 1900, is as relevant as ever, if not even more so today. However, now Coolidge's words apply not just to academic publishing but also to content marketing, specifically in the healthcare industry.

Content marketing is the strategic publication of content to educate your consumer base on your company's products or services. The publication of this content serves to increase relevance, bolster credibility, and expand visibility for your business. It’s also quickly becoming a more favored and valuable form of advertisement. Advertisements such as interruption advertising are becoming less effective at creating leads as audiences can restrict when and where they are exposed to ad content.

And honestly, how likely are you to click on an annoying ad that has just interrupted the best part of the new Hulu series you’re binging?

Improve SEO

Building a content marketing strategy is an excellent way to increase SEO, as search engine algorithms reward the consistent production of informative content. Creating a solid content marketing strategy bypasses the forced interaction of interruptive advertising and allows the consumer to come to you when seeking information regarding your industry. This arms potential patients with education and autonomy, making them more involved in the process and giving your practice opportunities for referrals.

By providing entertaining, relevant, and trustworthy content, you increase credibility and visibility. When linked to keywords in your industry, this content also serves to increase your company's search engine ranking, making you more visible to your target audience. 

Increase Brand Visibility

Content marketing should demonstrate expertise in your given market. For example, Sigma Aldrich, a company specializing in supplying technology and lab materials to scientists and engineers, created a blog post on properly cleaning glassware in a lab, “Sigma Aldrich's Cleaning Laboratory Glassware Guide.” There is no advertisement in the post. Instead, the blog provides valuable tips on how to clean laboratory glassware. Educational content increases brand visibility and trust as audiences become familiar with Sigma Aldrich and its services while increasing SEO.

Build Trust

Content marketing is no longer an option when building repute and clientele. To reinforce trust and nurture new and current patrons, healthcare businesses must provide relevant medical content that educates and increases online visibility. Take control and capitalize on your ROI with Venator PM when you work with us on your content marketing.

At VenatorPM, we understand the importance of creating content that resonates with your audience. Our team of experienced writers and healthcare professionals can help your craft compelling content that educates, entertains, and informs your readers. Whether you're looking to create blog posts, infographics, videos, or social media content, we will help you develop a comprehensive content marketing strategy that aligns with your business goals and target audience.

With our proven track record of success, you can trust us to deliver high-quality content that drives results and helps you achieve a better return on investment for your marketing efforts. Contact us today to learn more about how we can help you take your content marketing to the next level!