Some things are DIY-able, like cleaning solutions or friendship bracelets. And some things, like home improvement and marketing strategies, are best left to the pros.

However, that doesn’t mean you have to trust blindly in your marketing agency. Educating yourself on why marketing is so important and what strategy would benefit your practice is the best way you can make decisions with your marketing agency.

Venator PM is here to help you make the best decisions for your business while making the most of your chosen marketing strategy. Read on to learn how you can prepare for our future marketing partnership.

Drawbacks of In-House Marketing Specialists

In-house marketing specialists and freelancers may seem cheaper at first glance, but they come with drawbacks of their own. If you have minimal experience with marketing, you may not know what qualifications to look for in a marketing specialist. So how can you expect to properly vet them and determine if they add value to your company? Even if you hire an extremely competent marketer for your in-house needs, they'll likely need freelancers or marketing agencies later. Remember that marketing includes the following:

Additional Costs

In general, house marketers, or marketing directors, generally craft overall marketing strategies. Business owners should remember that marketing directors and specialists are extremely expensive, usually ranging anywhere from $70,000 to $120,000 in salaries, especially if they are highly skilled workers with significant experience. Plus, once hired, marketing directors would most likely recommend digital marketing initiatives that require ad buys. In comparison, hiring a digital marketing agency generally costs a monthly management fee of $1,000 along with digital ad buys for the campaign's duration. Additionally, once hired, marketing agencies move forward with a plan quickly and efficiently, with most campaign strategies taking no more than a month or two to launch. 

Benefits of a Marketing Agency

Marketing agencies are more efficient and cost-effective than in-house marketing directors and have the benefit of leveraging more advanced insights from available data. Many marketing companies have proprietary software to extract precious insights into consumer experiences and preferences. Meaning that if your in-house specialist is excellent at strategy development and deployment, they may not be able to decode data adequately. Marketing agencies often provide other benefits, as well. For instance, if your business struggles with lead generation? Venator PM specializes in nurturing leads to ensure the highest conversion rate. 

Marketing is incredibly dynamic—no person can adequately fulfill its many roles. Without a consistent and well-developed marketing strategy, you'll waste money and time trying to increase your reach. When you invest in a marketing agency with a history of proven results for its clients, each cent you spend improves your ROI. Marketing agencies take the guesswork out of marketing and ensure there is no waste.

You have to invest money to make money, but that doesn’t mean breaking the bank. Marketing agencies help you expand your reach and increase your ROI in the way that makes the most sense for your business needs.