Your network is your net worth. This simple rule is key to expanding your reach—and, in turn, your bottom line—in any healthcare field, not least of all endocrinology clinics.

Utilizing relationship-building with primary care physicians is a great example of engaging your network to capitalize on your ROI. However, growing your endocrinology practice's digital footprint with a solid healthcare marketing strategy is imperative to your endocrinology clinic's growth.

Educate Your Audience

Many patients are unaware that they suffer from endocrine-related illnesses. Patients struggling with significant hormonal imbalances are generally uneducated about their symptoms and the kind of treatment they should receive. Referrals to endocrinologists require primary care physicians to conduct proper testing for patients suffering from symptoms relating to endocrine disease. So how can endocrinologists ensure primary care physicians are running relevant tests on patients and that patients are empowered with the information necessary to advocate for themselves?

Digital Healthcare Marketing Strategies for Endocrinology 

Identifying patient demographics for endocrine disorders can be challenging as hormonal conditions do not impact one particular age group or gender. However, this also leaves plenty of room for expansion. Digital healthcare marketing strategies created to educate individuals about endocrine diseases can improve patients' abilities to advocate for themselves in clinical settings. Below are some digital marketing recommendations for endocrinology practices. 

Build a Dependable Pipeline of Paying Patients   Interested in growing your endocrinology practice but don't know where to begin?   Effectively increase your patient acquisition and take your endocrinology clinic to new levels of success.

Pay-Per-Click Advertising

Pay-Per-Click (PPC) is a form of digital advertising that allows for targeting specific keywords, such as “endocrinology doctor near me” or “PCOS treatment doctor.” PPC advertising is an excellent way to drive traffic to your website, but it can be confusing and expensive if you are unfamiliar with online advertising platforms like Google Ads.

Here are some things that can help you get started with PPC.

1. Create a list of keywords and phrases that relate to your endocrinology clinic. It is best to begin with two or three conditions, for example:

   • Diabetes mellitus
   • Polycystic ovary syndrome (PCOS)
   • Osteoporosis

   Once decided, use the selected disorders as a baseline to research search terms. For instance, individuals suffering from PCOS would likely search queries related to abnormal menstruation, weight gain, infertility, acne, depression, etc. You can start creating ads when search terms have been established for each targeted disorder.

2. Create ads that educate patients about potential causes of the symptoms they have been researching. Ads can address the importance of seeking out an endocrinologist when experiencing symptoms related to osteoporosis or even encourage them to seek medical testing for hormonal irregularities. Be aware that Google does have restrictions on language for healthcare advertisements. 

3. Understand your budget and be ready to monitor the performance. PPC for endocrinology can be expensive if someone is new to Pay-Per-Click advertising. The reason for this is that the endocrinology market is very competitive. PPC is not meant to be cheap. It’s a high-cost, high-reward strategy.

 

Healthcare Content Marketing

Bolstering your content production is another way to boost search results. Endocrinology practices and specialists can increase their digital reach by creating content related to endocrine disorders. For example, creating content informing potential patients about when they should seek an endocrinologist or how to manage osteoporosis symptoms allows inquirers to find your practice and educate themselves on advocating for the best possible treatment.

Marketing for the healthcare industry requires significant expertise; practices must ensure that they understand their audience and how to reach them best. Investing in marketing services from agencies specializing in healthcare can save you time and money, and that’s where Venator Performance Marketing comes in.

Healthcare Facebook Advertising

Drive demand with patient-centric Facebook advertising strategies. If you're ready to increase brand awareness and boost your patient pipeline, then you need to implement a Facebook advertising strategy. VenatorPM specializes in developing, launching, and implementing Facebook advertising campaigns for multi-location practices like endocrinology.

Why VenatorPM's Healthcare Facebook Advertising Strategies Convert

Healthcare Paid Social Wheelhouse

Quality-based Targeting Strategies

We understand quality better than anyone. That’s why we don’t just generate your leads and drop them at your clinic’s doorstep. From generating the lead to scheduling online, evaluating our in-house response center, and monitoring attendance rate, the Venator PM team closely analyzes every step of the process. This feedback loop allows us to improve attendance rates over time consistently. We’re not happy if our leads don’t turn into paying patients, and we won’t stop until that happens.

Compelling Copywriting

One of the biggest obstacles advertisement faces today is time. With infinite distractions and ever-shortening attention spans, copy must be simple, concise, and targeted to grab attention. Focusing on educating the audience, our copy is informative and assertive. We know how to talk to your audience in a way that resonates with them.

Creative Testing Backed by Data

We continuously monitor creative performance (such as headlines, images, and copy) to see which performs the best. If one piece of the puzzle isn’t producing leads with high intent, then we quickly shift gears and begin our rigorous process of A/B testing.

Customized Online Schedule

In today’s digital age, making the scheduling process quick, easy, and accessible is the only way to cater to your audience. Giving patients autonomy and allowing them control over the process and the ability to schedule on their terms also increases the likelihood of kept appointments.

SMS & Email-nurturing Optimization

Stale and cliche messaging is a surefire way to drive away new and existing clientele. With Ventaor PM’s customizable and targeted SMS and emails, you can curate individual messages with client names, preferred services, and more. Easily send reminders for annual checkups, tailored promotions to select audiences, scheduling options, and so much more. People want to feel seen and special when working with your practice, and that starts with messaging that speaks directly to them.

Facebook Medical Marketing Case Study