Understanding The Reality of Your Local Lead Pool

By JB Blanchard

Understanding how patients choose their medical providers and how to avoid the obstacles you can’t control. 

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For most medical practices and physician networks, the majority of these factors such as, insurance provider, distance to your business, willingness to seek medical help, and of course your competition are completely out of your control. 

This demonstrates why it is critical, especially for medical practices, to convert as many leads as possible. 

For example, take Naperville, IL; a large city roughly 30 miles southwest of Chicago. With a population of 150,000 people and the average income surpassing $100,000, it would appear that the opportunity is ripe for any medical practice to thrive. 

However, when segmented to any practice’s target market, the number of quality leads is a fraction of what you may think. 

The funnel above paints an eye-opening picture when you consider that in a suburb as big as Naperville, the immediate target market is reduced to less than 500 patients. 

This pool of leads falls even further when considering the number of people who already own hearing aids, not to mention the fact that there are six hearing specialist practices in Naperville. 

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Venator Performance Marketing uses proprietary algorithms to generate and qualify digital leads to ensure a much higher conversion rate. If you’re business needs more leads who are ready to convert today, contact us and we’ll provide a free analysis for your business. 

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