Venator Performance Marketing Blog

From the influx of social media influencers to the focus on Generation Z, social media marketing strategies are constantly changing, and companies are struggling to stay on top of the ever-evolving trends.

What if you could cut costs and improve efficacy at the same time? A McKinsey study found that, when companies adopt integrated analytics, they’re able to run more effective marketing campaigns for 80 percent to 85 percent of the cost. By putting marketing dollars where they’re most successful, comp.